Industry Trends Exercise

Please give us some information about you and your business:

Where did you learn of this survey?
    -Select One- IBS San Diego Atlanta Washington Greenville Columbia Chicago Denver Houston Orlando Myrtle Beach Charleston Email Other

What type of business are you in? (Check all that apply)
Builder
Developer
Remodeler
Sub-Contractor
Finance
Vendor

What is your business size?
    -Select One- Under $5 million $5-$10 million $10-$15 million $15-$30 million Over $30 million

In what state is your primary office located?
    -Select State- Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinios Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington Washington, DC West Virginia Wisconsin Wyoming

In what year was your company started?  


Changes in Markets/Customers/Distribution:
Trends in who you sell your product to, why they buy it, and how you sell it to them can have a major impact on your company's future success. Trends associated with your customer base can work in your favor and they can work against you.

(1) What changes in the demographic makeup of your customer base will have an impact on your company over the next three years?


To what extent will demographic trends have a positive or negative impact on your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact
     
(2) What trends and customer wants, needs, and desires will have a positive or negative impact on your company over the next three years?


To what extent will trends and customer wants, needs, and desires have a positive or negative impact on your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact

(3) Are there any changes occurring in different market segments that could have a postive or negative impact on your company? What are those changes?


To what extent will change occurring in different market segments have a positive or negative impact on your company?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact
     

Changes in the Industry Environment:
Changes occurring in the industry within which you compete can have a major impact on your company's future success. Changes associated with competitors and suppliers can work in your favor and they can work against you.

(4) What is likely to happen to the growth of your industry over the next three years?


What type of impact will changes in the industry growth rate have on your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact
     
(5) How will competition in the industry change over the next three years?


What impact will changes in competition and competitors have on the company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact
     
(6) What trends in the supply chain and suppliers over the next three years will impact your company?


To what extent will changes in suppliers in the supply chain impact your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact
     
(7) What trends in media and promotion over the next three years will impact your company? (Traditional media, Twitter, Facebook, etc.)


To what extent will changes in media and promotion impact your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact
     
(8) What media alternatives will be important to your company for the next three years?
    (a) Print Media (Newspapers, Magazines)
      -Select One- Very Important Important Neutral or No Impact Somewhat Important Not Important
    (b) Broadcast Media (Radio, Television, Cable)
      -Select One- Very Important Important Neutral or No Impact Somewhat Important Not Important
    (c) Web Media (Website, SEO, Keyword Ads)
      -Select One- Very Important Important Neutral or No Impact Somewhat Important Not Important
    (d) Social Media (Blogs, Facebook, Twitter)
      -Select One- Very Important Important Neutral or No Impact Somewhat Important Not Important
       
(9) What changes in the sales process and sales representation do you see in the next three years?


What impact will these changes have on your company?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact
     

Changes in the Social Environment:
Trends in the broader social environment can have a positive or negative impact on the company's future success. Social norms and public attitudes change over time as do employee expectations about work.

(10) What changes and societal values and norms will have an impact on your company over the next three years?


To what extent will changes in societal values and norms impact your company in the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact

(11) Are there any changes in public attitudes that will impact your business over the next three years? What are those changes?


To what extent will changes in public attitudes have a positive or negative impact on your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact

(12) What changes are likely to occur in employee expectations over the next three years?


To what extent will changes in employee expectations impact your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact


Changes in Science and Technology:
Trends occurring in science and technology can have a major impact on your company's future success. Changes in technology can work in your favor and they can work against you.

(13) How are product innovations likely to impact your business over the next three years?


To what extent will product innovations impact your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact

(14) Are there any process innovations (e.g., manufacturing, R&D, processes) that will impact your business over the next three years? What are those process innovations?


To what extent will process innovations impact your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact

(15) How are innovations in the availability of developed and developable land liekly to impact your business over the next three years?


To what extent will the availability of developed and developable land impact your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact


Changes in the Economic/Political Environment:
Economic trends and changes in the political landscape can have a favorable or unfavorable impact on your company's future success.

(16) What economic trends will impact your business over the next three years?


To what extent will changes in the economy impact your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact

(17) How are changes in government regulations and policies likely to impact the business over the next three years?


To what extent will changes in government regulations and policies impact your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact

(18) Are there any changes in the international arena that will impact the business over the next three years? What are those changes?


To what extent will changes in the international arena impact your company over the next three years?
      -Select One- Very Positive Impact Positive Impact Neutral or No Impact Negative Impact Very Negative Impact